This is another book I have been anticipating since late 2014. The Entrepreneur Roller Coaster: Why Now is the Time to #JoinTheRide by Darren Hardy.
Darren the editor of Success Magazine, is one of my favorite leadership gurus. He is the author of one of our must-read books for all the new coaches on our team, The Compound Effect and he was the keynote speaker at our 2014 Coach Summit.
I have been getting daily motivational email videos from Hardy for a good part of the past year, and thus, my anticipation for this book was truly building. When he describes the experience of being an entrepreneur as a “Roller Coaster Ride” it is so a propos. The book helps entrepreneurs that the scary parts of the ride are just as much a part of the ride as the not-so-scary parts, and that the overall experience, is what makes us want more!
I also really appreciated his practical tips for how to find our focus. That is a is a big struggle for me. He says, “One of the scariest parts of this ride is deciding where to spend your time and precious attention.”
He also talks about selling vs. sharing. He says, “Want to sell more?Stop selling. Help instead.” Since that is Carl Daikeler’s call to action to us as coaches, Hardy had my full attention in this chapter! He then went on to give invaluable tips on building your business and the kind of effort that entrepreneur puts in to be an extra-ordinary success. If it required no effort, everyone would do, right?
Hardy’s many personal anecdotes and recounts of interview with other successful entreprenears were engaging and helped to bring home the messages.
I love the format and layout of the book. Lots of pullout quotes, keypoints were organized very well, and there was an Action Plan at the end of each chapter. My book is full of highlights (making me very happy I purchased instead of borrowing from the library), so I will pull out some of my favorite quotes.
- “The first and most important factor in building a successful is you have to love it.”
- “This is the life you were meant to live.”
- “People all around you will become milllionaires…Why not you?”
- “Find your fight!”
- “The mindset of ‘they were born to be successful, and I am not’ is a trick of the imagination. It’s a trap of the worst kind…”
- Beware of the “crabs”. “When you choose to become an entrepreneur…something strange happens. Instead of encouraging and supporting you, your friends, family and co-workers become crabby and start trying to drag you back down into the trap.”
- “If you find yourself paralyzed at work, it means you have too many priorities.
I give this book two thumbs up and it will be a MUST READ for my coaches on my team!